Phase 0
Foundation
Completed

Brand identity

Logo, colors, typography, design system. Hidden H in copper and violet. Comfortaa + Inter.

Landing page

Main Haven page with pricing tiers, copy, full design system. Production-ready HTML.

Product vision pages

Family, Locate, Vault, Watch, Hardware, What's the Catch. Full roadmap of where Haven goes.

Working Home Assistant installation

Your own home runs on Haven's stack. HAOS in VirtualBox, Immich, Meshtastic tracking, automations.

Business model defined

Free / Supporter $5 / Haven $10-15. Donation commitment. No lock-in. No data.

Competitive research

Pricing, privacy violations, and feature comparisons for every major competitor across all product lines.

✓ Haven exists as a concept with a complete vision

Phase 1
Make It Real
Next 30 days

⬤ You are here

File LLC

Before you touch anyone else's home. Liability shield between Haven work and your personal assets. Check your state's filing site, most are online and done in a day.

~$50-100

Deploy landing page to local-haven.com

Get the main page live. Just the landing page, not the product sub-pages. Cloudflare Pages or Netlify, both free. Point the domain.

Free

Set up hello@local-haven.com

Every CTA on the site points here. Cloudflare email routing to your personal inbox is free, or Proton custom domain if you want to eat your own cooking.

Free

Document your own install

Screenshot your HA dashboard, your Meshtastic map, your Immich library. This is your proof of concept. Real system, real house, real dogs being tracked.

2-3 hrs

First beta install

Someone you know. Free. Start simple: lights, locks, basic automations, dashboard on their phone. Learn what takes longer than you expected. Learn what questions they ask that you didn't anticipate.

Half day

Haven is a real business with a live website and a real customer

This is when it stops being an idea and starts being a thing
2
Phase 2
Prove It Works
Installs 2 through 5

Build a repeatable install checklist

After install 1, write down everything you did and how long it took. By install 3, this becomes your Standard Operating Procedure. What hardware you recommend, what order you configure things, what you test before you leave.

Installs 2 through 5

Mix of friends and family. At least one non-technical person. Charge a small setup fee on 3-5 so you can test whether people will actually pay. Watch what breaks in the first week. This is where you learn the real product.

Set support boundaries

Define in writing what "dedicated support" means for Haven tier. Response time, hours, what's included vs what's a separate visit. This protects your time and your sanity.

Source your first footnotes

Every claim on the product pages about Ring, Google, Life360, etc. needs a link to its source. FTC filings, news articles, company policy pages. Your legal protection for when someone gets mad about what you wrote.

Get testimonials

Even a text message from your beta installs saying "this is cool" is gold. Ask permission to quote them. First-person words from real people beat any copy you or I write.

Haven has real customers, a repeatable process, and social proof

Now you know what the business actually is, not just what you imagined it would be
3
Phase 3
Grow Intentionally
After 5 installs

Launch product sub-pages as features go live

When you've actually done a Vault setup for someone, that page goes live. When you've configured Haven Family on a real kid's phone, that page goes live. Pages earn their spot by being real.

Run the numbers

After 5 installs, you know how long each takes, what hardware costs, what your margins look like. Build a real spreadsheet. How many subscribers to match DoorDash income? To exceed it? That number tells you when this becomes your job.

Haven Cloud scoping

The hosted solution for non-technical people. This is where the real money lives, but it also means running infrastructure. Scope what it would take: VPS costs, multi-tenant HA, backup strategy, what you'd charge.

Find your first dev collaborator

By now you have a real product, real customers, real pages, and a real roadmap. That's what attracts good developers. Not a pitch deck and equity promises, an actual working thing they can see and touch.

Business cards with NFC

You designed them already. Get a small batch printed once the site is live and you're doing installs. Hand them out like candy.

Haven is generating recurring revenue and attracting collaborators

This is the line between side project and real business
4
Phase 4
The Bigger Picture
When the foundation is solid

Haven Hardware program

Pre-configured hardware bundles. A Haven Hub (mini PC with HAOS pre-loaded), mesh nodes, camera kits. Sell the whole stack, not just the service.

Partner network

Train other installers in your area. Licensed electricians, handyman services. Haven becomes a platform other people deliver, not just you in a truck.

Open source Haven configs

Release your blueprints, dashboards, and themes publicly. Build community. The best marketing for a privacy product is transparency about how it works.

Haven Family and Haven Watch as real products

By this point you've done enough installs to know what people actually want from these. Ship them as defined services with pricing, not just vision pages.

Haven is a platform, not just a person

This is where the vision pages we built become the real website